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Understanding consumers from these standpoints is essential in business category comprehension, and also when it comes to defining opportunities.
An organization’s strategy requires state-of-the-art tools that help define and measure markets and explain market logics.
To explore and become familiar with triggers that build valuable experiences is a decisive job in marketing strategy.
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As part of our bid for innovation, in 2014 Diafarm strarted a project to develop a new variety of snacks and healthy candy to sell on the pharmacy channel.
Founded in 1962, CEYS is the Spanish market leader on adhesives, glues, sealants and products for home improvement and construction.
At the beginning of 2013, Gallina Blanca's YATEKOMO reached to make a big impact among the younger target. The new range of eastern noodles launched by the company soon became a sensation among this target that is more open to try new flavors and have little time to cook.
Attending the recent problems of the aireline companies during the last July, Salvetti Llombart has launched a quantitative study about the impact that it has had on the Spanish traveler. The results clearly state taht the consumers are concerned about those problems and blame Vueling, declaring a high percentage of them, that they will avoid traveling with them in the future.
El Producto del Año, Euromadi, Kantar Worldpanel, Promarca and FIAB have met in The Westin Palace Hotel in Madrid to debate about innovation in mass market. The first Innovation Journey Meeting became a meeting point btween innovaction, distribution and brands. Salvetti Llombart has collaborated and participated in this meeting. Read de the following article.
Borja Martín, Managing Director at Salvetti Llombart pens a new article in the new number Harvard Deusto Marketing and Sales.
Salvetti & Llombart is an international strategic consulting agency specialized in market research, focused on decision-making and business growth