20 YEARS OF HUMAN BEHAVIOR ASSESSMENT IN THE WORLD OF BUSINESS DECISION-MAKING

Understanding consumers from these standpoints is essential in business category comprehension, and also when it comes to defining opportunities.

An organization’s strategy requires state-of-the-art tools that help define and measure markets and explain market logics.

To explore and become familiar with triggers that build valuable experiences is a decisive job in marketing strategy.

Attending the recent problems of the aireline companies during the last July, Salvetti Llombart has launched a quantitative study about the impact that it has had on the Spanish traveler. The results clearly state taht the consumers are concerned about those problems and blame Vueling, declaring a high percentage of them, that they will avoid traveling with them in the future.

El Producto del Año, Euromadi, Kantar Worldpanel, Promarca and FIAB have met in The Westin Palace Hotel in Madrid to debate about innovation in mass market. The first Innovation Journey Meeting became a meeting point btween innovaction, distribution and brands. Salvetti Llombart has collaborated and participated in this meeting. Read de the following article.

Borja Martín, Managing Director at Salvetti Llombart pens a new article in the new number Harvard Deusto Marketing and Sales.