The mobile phone industry demands quickness and uniqueness to answer the needs of the market and outstand among their competitors. With this background and in the context of the birth of a new operator, Salvetti Llombart participated in the launching of a new brand of mobile phone services Lowi.es.
With an innovative methodological approximation to the target, we helped the brand to focus its approach to the market taking into account a new language, positioning and approaching. The study was comprised from pure strategic aspects, such as the research of valuable areas of positioning, rates structure and naming.
In a very short time Lowi has found its own place in the market, leading differential aspects in the industry like the stacking of MB's. In addition, it has capitalized attributes like simplicity and transparency.