Relaunching Pilopeptan Woman
Laboratorio Genové S.A. is a company that works on the development, production and commercialization of Pharmaceutical and Dermocosmetic products. Within their portfolio, the Pilopeptan range outstands; a range of specific nutritional complements to strengthen hair and nails with a formula that stimulates their growth bringing key substances to the cellular metabolism. .
With the aim of deeply understand the category "hair health and care" and optimize the development and commercialization strategies of Pilopeptan, Laboratorio Genové started a research study with Salvetti Llombart.
After the study, Pilopeptan decided to relaunch its Woman range; an specially formulated treatment for the hair loss among women.