We use own and third party cookies to offer and improve our services and to collect statistical information. If you continue browsing, we consider accepting installation and use in terms of our Cookies Policy




14 March 2016

Last march, Harvard Deusto Business Review issue numer 254 published an article by Borja Martín, Managing Director at Salvetti Llombart, titled “Dangerous ideas in market research. Where is the industry heading?”.

In this article, the author reflects upon several keys and truths on which the market research sector is basing its process of evolution. New dynamics give rise to trends and challenges that are becoming increasingly important to the industry. Among them are process automation and redefining all the necessary abilities that market research professionals should have, “real time research” or the use of virtual reality and artificial intelligence as tools which wll enable us to set new paths in the field of consumer study.

You can access the article here. We hope you enjoy it.


Salvetti & Llombart is an international strategic consulting agency specialized in market research, focused on decision-making and business growth

  • MADRID Avenida Filipinas, 1 Bis 28003 · 91 133 88 39
  • BARCELONA C/ Guitard 43, 7ª 08014 · 93 301 74 67
  • LISBOA Av. Duque D’Avila nº64 8º piso 1050-083 (Amint)
  • CHILE Rosario Norte 532, Of. 1301. Las Condes (Amint)